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Azouk for Companies
Using social media for B2B marketing
In highly competitive high-tech industries, such as IT, Telecoms and Media traditional B2B marketing often does not bring expected ROI. This is particularly true for small-to-medium players and startups operating in niche market segments who face constant problems with reaching new customers and communicating the value their offering to the market.
New rules of marketing and PR involving social media and search engine optimization represent a vital alternative. However, popular social services such as Twitter and Facebook and online advertising platforms like Google AdWords are not really meant for B2B applications and are seldom used for B2B marketing. Azouk helps companies to use social media and search engines for their marketing and sales in a simpler and more efficient way.
Driving customers directly to your products
Azouk provides you with an innovative and smart way to directly reach the right groups of customers within your IT and Telecom market segment. The Azouk expert semantic search adds a new dimension to B2B online marketing by connecting buyers and seller in a more selective and intelligent way.
Through Azouk, your customers can be quickly driven to your company’s information and learn about your value proposition, products and services. They can also discover your company’s experts and follow their choices and recommendations.
Azouk services for enterprises
Key benefits of Azouk’s services for your organization include:
- More precise market positioning of your company and products
- Cost-efficient online marketing channel for products and services
- Increased exposure to social media services and search engines
- Effective sales lead generation and market intelligence aggregation
- Unique capability to track detailed customer interests in a company
- Increased traffic to your web site through download control feature
Azouk offers the following online services for different categories of companies and industry organizations:
- Company Channel for presenting a company’s products, services, etc.
- Company Profile for presenting a company and its business profile
- Personalized Ads targeting users with specific profiles and expertise
Addressing different needs
Azouk addresses the needs of different types of Telecom companies and organizations.
- ISVs and App Developers – promoting new software products, solutions and applications; collecting sales leads and market intelligence.
- Infrastructure Vendors – educating customers, making news releases and products announcements; collecting market intelligence.
- SIs and Consultants – building customer trust and promoting services and solutions; collecting customer prospects and partner contacts.
- Industry Organizations – driving new membership and interest by promoting industry standards, events, webinars, services, etc.
- Market Analysts – advertising new market reports, forecasts, white papers and other premium content; collecting buyers’ contacts.
- Conference Organizers – driving interest for new events through publishing of the presentations and papers from previous conferences.
