Business Case, Product Profile
2008
Abstract
Simplifies Network Complexity: Telefonica Moviles Espana, a world leading mobile carrier operating in 14 countries with a potential market of 434 million wanted to: Maintain lead in the market as “thought leader” Deploy a platform for developing & deploying mobile Internet data services Adapt to different business models Attract “best-in-class” 3rd-party developers and content providers Use data services to increase ARPU and avoid churn They chose the HP SDP because of its advanced capabilities related registering, composing, brokering and invoking the mobile data services that they wanted to launch into the market. EMEA carrier HP SDP Service Governance Framework (SGF) used for delivering streamlined partner and test environment A EMEA carrier with 140 Million mobile subscribers wanted to create a showcase environment that would simplify the process of integrating large numbers of partners and Independent Software Vendors (ISVs). This carrier realized that there is no killer application; hence their strategy is to concentrate on making a large volume of rich new services available to retain and grow our customer base. APBW – Taiwan Customized content portal for mobile users Asia Pacific Broadband Wireless Communications Inc. (APBW), the first 3G mobile operator in Taiwan, has used the HP SDP to launch a highly innovative Web-based portal that enables customers to use their wireless phones to access new mobile services, Internet-based news and entertainment sites, and manage their own accounts. Tier-1 Japanese Wireless and Broadband Operator A tier one Japanese Wireless and Broadband provider deployed the HP SDP to increase the number of services and develop new business models. This large, well known carrier in Japan knew they were under-utilizing their network assets, but they lacked the means to provide web services API’s into their network services. SK Telecom HP SDP deployed for flexible wireless data services SKT is the #1 wireless voice and data operator in South Korea with 18.5M+ wireless subscribers Needed flexible platform for deploying wireless data services Wanted to move away from proprietary legacy systems and toward standards based and modular systems. Attract “best-in-class” 3rd-party developers and content providers with standard interfaces Scalable platform that grows with service growth. Turkcell HP SDP implemented for state of the art portal Turkcell—Turkey’s leading operator and the second largest GSM operator in Europe—set out to create a service delivery platform and implement a state-of-the-art, userfriendly subscriber portal. In early 2005, the Turkcell and HP teamed up to create an service delivery platform (SDP) that would help ensure the most effective delivery of innovative new services. Telecom Italia Telecom Italia is Italy’s domestic leader, supplying about 22 million fixed lines, 36.3 million mobile lines and 7.7 million Alice-branded broadband connections. They are a provider of innovation and quality in all new services for the people of Italy.Telecom Italia wanted to deploy a new network infrastructure layer for service exposure.
‹‹‹ less more ›››
Related Tags
1005573GPP, 1070813rd Generation Mobile Network, 106934API, 100849Application Server, 101592ARPU, 122669BSS, 125147Business Models, 125142Convergent Charging, 104036Data Services, 101414GSM, 104719Information Provider, 101103Information Technology, 100903Intelligent Network, 100968Intelligent Peripheral, 107047Internet Protocol, 106955IPTV, 107052MMS, 106961Mobile Content, 107089NGN, 106972OSS, 125264SDP 2.0, 122755Service Delivery, 125353Service Management, 101708Service Provider, 107066SIP, 106118SMS, 107062SOA, 126792Voice Services, 107093VoIP, 107075Web ServicesRelated Experts
Cenk Bayrakdar, Gianni CanalRelated Content
Published by: The Moriana Group. First posted: 08 Dec 2009. Last edited: 08 Dec 2009.